Make Viewers in love with your Products, stay longer on your online store and click 'Buy'
Characters of attention-grabbing products photo: It is also part of marketing strategy.
Focused Brand name/prints are centered (of course, for some creative story telling it's another thing). Hey, products don't speak and don't pose themselves, it usually takes multiple attempts to twist around for a right angle, in the meanwhile, photographers take efforts to re-check the focus after each new placement.
Products look dimensional and not flat. I sometimes think it is like dressing up a product with lighting. Should I direct light on its right or left? Perhaps more light on top and cut out light at bottom? Add a shine here and there? Remove undesired shadow, lighten the shadow, or intensify the shadow, each way produces a different look that may give unique mood.
Attractive layout. Most of my clients are growing business that don't have art director and I often contribute ideas to my clients. I am capable of creating beautiful layout with little to many props.
Use Props thoughtfully. Simple can be elegant without extra props but sometimes props help convey a story or help the viewers connect to the products.